Luxury Dream Resorts

Skip the tourist traps and step into the soul of travel.

These 20 underrated destinations offer cultural depth, emotional resonance, and unforgettable experiences.

From ancient cities to coastal escapes, each location promises serenity, authenticity, and discovery.

Whether you’re craving quiet beauty or vibrant local flavor, this list delivers travel moments that matter.

Your next adventure isn’t just a trip—it’s a transformation.

1. Matera, Italy

Why It’s Underrated:

Matera, located in southern Italy’s Basilicata region, often takes a backseat to more popular destinations like Rome, Venice, or Florence.

Historically, Matera was a poor area known for its cave dwellings (Sassi), and it was far from a tourism hotspot.

Despite this, Matera boasts incredible historical significance, with settlements dating back to the Paleolithic era.

Its remote location, relatively unknown status, and its reputation as a previously impoverished city contribute to its underrated nature.

Why It Should Be on Your List:

Matera is one of the oldest continuously inhabited cities in the world and is now a UNESCO World Heritage Site.

Walking through the Sassi di Matera is like stepping back in time.

These ancient cave dwellings and rock churches, carved into limestone, are truly unique and offer a glimpse into ancient history.

The city also exudes a mystical and tranquil ambiance, far removed from the chaos of more tourist-heavy cities.

Additionally, Matera’s transformation from a downtrodden area to a cultural hub (it was the European Capital of Culture in 2019) has put it on the map as an emerging destination.

Matera’s cobbled streets, authentic Italian cuisine, and lesser-known status make it the perfect place for travelers who want to experience Italy in a more intimate, quiet setting.

Unlike major cities, Matera offers luxury cave hotels, rich cultural experiences, and scenic views without the crowds.

5 Highly Recommended Places to Stay:

• Sextantio Le Grotte Della Civita – A stunning hotel built within the ancient caves of Matera, offering a luxurious experience that retains the historic charm of the city.

• Palazzo Gattini Luxury Hotel – Located in the heart of Matera, this boutique hotel offers elegant rooms, a rooftop terrace, and beautiful views of the city’s ancient landscape.

• Locanda Di San Martino Hotel & Thermae Romanae – This charming hotel offers both comfort and history, with rooms housed in restored cave dwellings.

• Aquatio Cave Luxury Hotel & SPA – A mix of modern luxury and ancient history, this hotel offers a spa and wellness center, perfect for relaxation after exploring the city.

• Hotel La Casa di Lucio – With beautifully designed rooms and warm hospitality, this hotel provides an authentic and intimate stay experience in Matera’s ancient quarters.

2. Ghent, Belgium

Why It’s Underrated:

While Belgium is often associated with Brussels and Bruges, Ghent flies under the radar for many travelers.

Its proximity to these popular cities causes it to be overlooked despite its wealth of history, culture, and beauty.

Additionally, Bruges often steals the spotlight due to its preserved medieval charm, leaving Ghent less frequented.

Why It Should Be on Your List:

Ghent perfectly marries the old and new. It’s a medieval city that has adapted to modern life without losing its historical essence.

The Gothic Saint Bavo’s Cathedral, which houses the famous Ghent Altarpiece, and the imposing Gravensteen Castle are just two examples of the city’s rich architectural heritage.

Yet, Ghent also boasts a vibrant cultural scene, fueled by its youthful population and lively university atmosphere.

The city’s canal-side cafes and bars are less crowded than those in Bruges, allowing for a more leisurely exploration of this beautiful Belgian city.

Ghent is also known for its art, music, and culinary scenes, offering visitors a delightful mix of culture, history, and fun.

It’s an excellent choice for travelers who want a quieter alternative to the more tourist-heavy spots while still experiencing the best of Belgium.

5 Highly Recommended Places to Stay:

• 1898 The Post – Set in a stunning former post office building, this boutique hotel offers a luxurious and historical atmosphere right in the heart of Ghent.

• Hotel Harmony – Overlooking the canals of Ghent, this charming hotel offers spacious rooms and easy access to the city’s historic sites.

• Pillows Grand Boutique Hotel Reylof Ghent – A beautifully restored mansion offering modern elegance with a spa, fitness center, and a fantastic restaurant.

• NH Gent Belfort – Located near the town hall and St. Bavo’s Cathedral, this hotel is perfect for those who want to stay in the heart of the action.

• Sandton Grand Hotel Reylof – A luxury hotel that combines contemporary design with historic charm, boasting an excellent spa and a Michelin-starred restaurant.

3. Ljubljana, Slovenia

Why It’s Underrated:

Ljubljana is often overshadowed by more popular European destinations like Vienna, Venice, or Dubrovnik.

Slovenia itself is a lesser-known travel destination, and many travelers bypass it in favor of more well-established tourist routes.

Slovenia’s relative obscurity in the tourism industry, combined with Ljubljana’s small size as a capital city, means it often goes unnoticed by those planning European vacations.

Why It Should Be on Your List:

Ljubljana offers all the charm of larger European cities, but with fewer crowds and a relaxed, intimate atmosphere.

The city’s picturesque architecture, with Baroque buildings and the emerald-green Ljubljanica River winding through its center, is perfect for leisurely strolls.

The city is small enough to explore by foot, making it an excellent choice for travelers who prefer a more laid-back pace.

The city’s iconic castle, perched on a hill, provides panoramic views of the city and the surrounding Alps.

Ljubljana is also known for its green spaces and commitment to sustainability—it was named the European Green Capital in 2016.

Beyond its scenic beauty, Ljubljana has a lively cultural and culinary scene, with vibrant markets, charming cafes, and numerous festivals throughout the year.

5 Highly Recommended Places to Stay:

• Vander Urbani Resort – a Member of Design Hotels – A stylish and modern boutique hotel located along the Ljubljanica River with a rooftop pool offering stunning views of the city.

• Grand Hotel Union – A luxurious Art Nouveau hotel located in the heart of Ljubljana, known for its elegant rooms and exceptional service.

• Antiq Palace Hotel & Spa – Housed in a 16th-century palace, this boutique hotel offers luxury with a historic twist, complete with a relaxing spa.

• Hotel Cubo – A chic and contemporary hotel with beautifully designed rooms and excellent amenities, conveniently located near the main attractions.

• Slon Hotel – A modern hotel that blends contemporary comfort with historical charm, offering spacious rooms and an onsite wellness center.

4. Salta, Argentina

Why It’s Underrated:

In a country where Buenos Aires, Mendoza, and Patagonia dominate tourism, Salta remains relatively unknown to international travelers.

Located in the northwest of Argentina, Salta is often overshadowed by Argentina’s more famous wine regions or the allure of Patagonia’s landscapes.

The difficulty in reaching the region, due to its distance from major cities, also contributes to its status as an underrated travel destination.

Why It Should Be on Your List:

Salta, often referred to as “Salta la Linda” (Salta the Beautiful), is an undiscovered gem in Argentina’s Andean foothills.

The city is known for its stunning colonial architecture, particularly the grand pink Salta Cathedral and the Cabildo, a colonial town hall.

The surrounding landscapes of Salta are equally breathtaking, with red-rock valleys, salt flats, and lush vineyards, making it a paradise for nature lovers and adventure seekers.

Salta is also home to some of Argentina’s finest wine, particularly its Torrontés variety, which thrives in the high-altitude vineyards of the region.

The city’s vibrant cultural scene, influenced by indigenous traditions and Spanish colonialism, is reflected in its music, festivals, and cuisine, offering a rich and immersive experience for visitors.

5 Highly Recommended Places to Stay:

• House of Jasmines – Estancia de Charme – A luxurious countryside hotel offering a peaceful retreat with beautiful views of the surrounding Andes.

• Legado Mitico Salta – A boutique hotel located in a restored colonial mansion, known for its unique themed rooms and exceptional service.

• Kkala Boutique Hotel – Situated on a hillside, this boutique hotel offers stunning views of Salta and personalized service.

• Design Suites Salta – A modern hotel located in the heart of Salta, combining contemporary design with traditional elements.

• Villa Vicuña Hotel Boutique – A charming boutique hotel located in Salta’s historic center, offering cozy rooms and excellent hospitality.

5. Gdansk, Poland

Why It’s Underrated:

Despite being one of Poland’s most beautiful cities, Gdansk is often overlooked in favor of Krakow or Warsaw.

Gdansk’s northern location on the Baltic coast keeps it off the radar for many tourists, and Poland as a whole remains somewhat underappreciated in European travel circles.

Why It Should Be on Your List:

Gdansk is a historic city with a unique blend of architecture, history, and culture.

Its Hanseatic past is reflected in its beautiful medieval architecture, particularly the colorful facades along Long Market and the towering St. Mary’s Church.

The city’s maritime history and role in the Solidarity movement make it a destination rich in historical significance.

Beyond history, Gdansk offers visitors a charming atmosphere with cobbled streets, beautiful riverside views, and access to nearby beaches.

The city’s blend of Polish, German, and Baltic influences gives it a distinct culture, reflected in its food, festivals, and arts.

Gdansk’s relative lack of international tourists also means visitors can explore at a more leisurely pace, soaking in the local culture without the crowds.

5 Highly Recommended Places to Stay:

• Hilton Gdansk – A luxurious hotel located on the Motlawa River, offering stunning views and excellent amenities, including a rooftop pool.

• PURO Gdansk Stare Miasto – A modern, design-focused hotel located in the heart of Gdansk’s Old Town, known for its stylish rooms and eco-friendly approach.

• Hotel Podewils Old Town Gdansk – A boutique hotel offering elegant rooms and views of the Motlawa River, with a historic yet comfortable ambiance.

• Radisson Blu Hotel, Gdansk – A contemporary hotel located in the center of Gdansk’s Old Town, known for its excellent service and prime location.

• Hotel Gdansk Boutique – A unique boutique hotel housed in a former brewery, offering a mix of history, comfort, and an on-site brewery.

6. Nara, Japan

Why It’s Underrated:

While Japan’s tourism scene is dominated by bustling cities like Tokyo, Kyoto, and Osaka, Nara often gets overlooked, despite being just a short train ride from these urban hubs.

Nara was the first permanent capital of Japan and boasts some of the country’s most ancient temples and shrines.

However, it tends to be overshadowed by Kyoto, which is known for its historic sites and scenic beauty.

Why It Should Be on Your List:

Nara is home to some of the most important cultural treasures in Japan, including Todai-ji Temple, which houses the world’s largest bronze Buddha statue, and the famous Nara Park, where friendly deer roam freely.

The city’s smaller size and tranquil atmosphere provide a much more peaceful experience than Kyoto, allowing visitors to explore ancient temples, gardens, and traditional tea houses at a slower pace.

The natural beauty surrounding Nara, including scenic hiking trails and serene parks, offers the perfect mix of culture and relaxation.

Nara’s proximity to both Kyoto and Osaka makes it an ideal day trip or extended stay for travelers who want to escape the crowds and immerse themselves in Japan’s rich history and natural beauty.

Plus, interacting with the tame deer that bow for treats is a unique experience you won’t find in many other places in Japan.

5 Highly Recommended Places to Stay:

• Nara Hotel – A luxury hotel steeped in history, featuring classic Japanese architecture and lush gardens.

• Asukasou – A traditional ryokan offering an authentic Japanese experience, complete with tatami rooms and a beautiful onsen.

• Hotel Nikko Nara – A modern hotel located close to Nara’s main attractions, offering convenience and comfort.

• Tsukihitei Ryokan – Nestled in Nara Park, this secluded ryokan offers a luxurious retreat with incredible views and personalized service.

• Wakasa Bettei – A boutique ryokan offering a blend of traditional Japanese design with modern amenities, including private hot spring baths.

7. Riga, Latvia

Why It’s Underrated:

Riga, the capital of Latvia, is often overshadowed by more famous European capitals like Prague, Budapest, or Vienna.

As a part of the Baltic States, Latvia as a whole tends to fly under the radar of mainstream tourism.

Many travelers don’t realize that Riga is a UNESCO World Heritage Site, known for its rich history, stunning Art Nouveau architecture, and vibrant culture.

Why It Should Be on Your List:

Riga is a hidden gem in Europe that combines medieval charm with a dynamic modern atmosphere.

The city’s Old Town is a well-preserved medieval center filled with narrow cobblestone streets, Gothic churches, and picturesque squares.

Riga also boasts one of the largest collections of Art Nouveau architecture in the world, giving the city an elegant and distinctive flair.

Beyond its architectural beauty, Riga offers a thriving cultural scene, with numerous museums, galleries, and music festivals throughout the year.

The city is also very affordable compared to more tourist-heavy European destinations, making it an ideal spot for budget-conscious travelers.

Riga’s riverside location and proximity to the Baltic Sea also make it a perfect base for exploring the surrounding nature and beaches.

5 Highly Recommended Places to Stay:

• Grand Hotel Kempinski Riga – A luxurious hotel in the heart of Riga, offering stunning views of the National Opera and exceptional service.

• Neiburgs Hotel – A stylish boutique hotel located in the Old Town, known for its Art Nouveau design and spacious suites.

• Wellton Riverside SPA Hotel – A modern hotel with excellent spa facilities, offering a relaxing retreat in the city center.

• Hotel Gutenbergs – A charming boutique hotel located in a historic building, offering beautiful rooftop views of Riga’s skyline.

• Radisson Blu Elizabete Hotel – A contemporary hotel located near Riga’s main attractions, offering comfort and convenience with a modern touch.

8. Oaxaca, Mexico

Why It’s Underrated:

While Mexico is a top travel destination, cities like Cancun and Mexico City tend to get the most attention, leaving Oaxaca in their shadow.

Located in the southern part of Mexico, Oaxaca remains less frequented by international tourists despite being one of the most culturally vibrant and diverse regions in the country.

Its relative remoteness compared to popular beach destinations contributes to its underrated status.

Why It Should Be on Your List:

Oaxaca is a cultural and culinary paradise, known for its indigenous traditions, vibrant markets, and world-renowned cuisine.

The city’s colonial architecture, colorful streets, and the nearby ancient ruins of Monte Albán make it a feast for the eyes.

Oaxaca is famous for its food scene, particularly its mole sauces, chocolate, and mezcal production, offering a truly authentic Mexican experience for food lovers.

The city is also home to numerous festivals, including Guelaguetza, a traditional indigenous celebration filled with music, dance, and crafts.

The local markets are a must-visit, where you can find unique handmade textiles, ceramics, and other artisanal goods.

Oaxaca’s rich cultural heritage, combined with its scenic landscapes and welcoming atmosphere, make it a hidden gem in Mexico’s travel scene.

5 Highly Recommended Places to Stay:

• Hotel Casa Oaxaca – A luxurious boutique hotel located in the historic center, known for its excellent service and beautiful design.

• Quinta Real Oaxaca – Housed in a former convent, this hotel offers a unique blend of history, luxury, and tranquility.

• Casa de Las Bugambilias B&B – A charming bed and breakfast offering personalized service and a homely atmosphere in the heart of Oaxaca.

• Hotel Azul de Oaxaca – A modern boutique hotel combining contemporary design with Oaxacan art and culture.

• El Diablo y La Sandia – A cozy, eco-friendly hotel offering a more intimate stay, with a focus on local culture and sustainability.

9. Porto, Portugal

Why It’s Underrated:

While Lisbon draws the majority of tourists to Portugal, Porto has remained relatively under the radar.

Located in the north of the country, Porto is often overshadowed by its southern counterparts, despite its rich history and beautiful coastal location.

Its cooler climate compared to Lisbon also makes it less popular with sun-seekers, contributing to its underrated status.

Why It Should Be on Your List:

Porto is a charming coastal city with a rich maritime history, known for its picturesque views along the Douro River, stunning architecture, and, of course, its famous port wine.

The city’s Ribeira district, a UNESCO World Heritage Site, is a colorful maze of narrow streets, vibrant houses, and lively cafes overlooking the river.

Porto’s historic landmarks, including the Dom Luís I Bridge, the ornate São Francisco Church, and the grand Palácio da Bolsa, are just a few of the city’s must-see attractions.

Porto offers a more laid-back and less touristy vibe compared to Lisbon, making it ideal for travelers seeking a more authentic Portuguese experience.

The city’s wine cellars, where you can sample and learn about the production of port wine, are a highlight for wine enthusiasts.

Porto also serves as a gateway to the beautiful Douro Valley, one of the most scenic wine regions in the world.

5 Highly Recommended Places to Stay:

• The Yeatman – A luxury hotel set on a hillside overlooking Porto, offering spectacular views, a Michelin-starred restaurant, and a renowned wine cellar.

• InterContinental Porto – Palacio das Cardosas – A grand hotel housed in a historic palace, offering elegance and modern comfort in the heart of Porto.

• Torel Avantgarde – A stylish boutique hotel with artistic design and breathtaking views of the Douro River.

• PortoBay Flores – A contemporary hotel located in the historic center, offering a mix of modern luxury and traditional charm.

• Hotel Infante Sagres – A five-star hotel with opulent decor and excellent service, located near Porto’s main attractions.

10. Kotor, Montenegro

Why It’s Underrated:

Kotor, located in the stunning Bay of Kotor, is often overshadowed by the more famous Adriatic destination of Dubrovnik in neighboring Croatia.

Despite its breathtaking scenery and UNESCO-listed Old Town, Kotor remains under the radar for many travelers.

Montenegro itself is still an emerging travel destination, contributing to Kotor’s underrated status.

Why It Should Be on Your List:

Kotor offers one of the most dramatic and beautiful landscapes in Europe, with its fjord-like bay surrounded by towering mountains.

The medieval Old Town of Kotor is a maze of narrow streets, ancient churches, and charming squares, all set against the backdrop of the bay.

Climbing the ancient fortress walls that rise above the city provides panoramic views that rival any in the Mediterranean.

In addition to its natural beauty, Kotor offers a rich cultural experience.

The town hosts numerous festivals throughout the year, including the Kotor Carnival and Boka Night, where boats decorated with lights parade through the bay.

Kotor’s combination of history, culture, and jaw-dropping scenery makes it a hidden travel spot that should be on every adventurer’s list.

5 Highly Recommended Places to Stay:

• Hotel Forza Terra – A luxury boutique hotel located right on the bay, offering elegant rooms and incredible views of the water and mountains.

• Cattaro Hotel – Housed in a historic building in the Old Town, this hotel offers a unique stay with a blend of modern comfort and historical charm.

• Palazzo Radomiri Hotel – A restored 18th-century palace offering a luxurious and intimate stay right on the waterfront.

• Astoria Hotel Kotor – Located in the heart of Kotor’s Old Town, this boutique hotel offers stylish rooms and easy access to the city’s main attractions.

• Boutique Hotel Hippocampus – A chic boutique hotel offering beautifully designed rooms and a rooftop terrace with views of the Old Town and bay.

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11. Tbilisi, Georgia

Why It’s Underrated:

Tbilisi, the capital of Georgia, often flies under the radar for travelers exploring Eastern Europe.

Despite its rich history and distinct cultural blend of European and Asian influences, Tbilisi is frequently overlooked in favor of more famous destinations like Istanbul or Baku.

The lack of major international tourism promotion has kept this city relatively undiscovered.

Why It Should Be on Your List:

Tbilisi’s Old Town, with its charming cobbled streets, colorful balconies, and stunning hilltop views from Narikala Fortress, is a treasure trove of culture and history.

The city is renowned for its thermal sulfur baths, which date back to the 17th century and offer a unique experience for visitors.

Tbilisi’s cuisine is also a significant draw, with dishes like khinkali (dumplings) and khachapuri (cheese-filled bread) providing an authentic taste of Georgian culture.

The country’s wine tradition, one of the oldest in the world, is a must-experience for wine lovers.

Tbilisi’s unique blend of ancient architecture and modern innovation—combined with its affordability and hospitality—make it one of the most underrated vacation destinations in Europe.

5 Highly Recommended Places to Stay:

• Rooms Hotel Tbilisi – A stylish boutique hotel located in a former Soviet publishing house, offering chic design and a vibrant atmosphere.

• Stamba Hotel – Known for its trendy vibe and luxurious decor, Stamba is located in the heart of the city and offers top-tier amenities.

• The Biltmore Hotel Tbilisi – A luxurious five-star hotel with panoramic views of Tbilisi’s skyline, offering contemporary comfort with historical charm.

• Tiflis Palace – Located in the Old Town, this boutique hotel offers both comfort and proximity to the city’s main attractions.

• Shota Rustaveli Boutique Hotel – A modern and elegant hotel offering cozy rooms and easy access to Tbilisi’s cultural landmarks.

12. Skopje, North Macedonia

Why It’s Underrated:

Skopje is often bypassed by travelers exploring the Balkans, overshadowed by more famous destinations like Dubrovnik or Belgrade.

North Macedonia itself remains a relatively unexplored country, largely due to its small size and its recent emergence as an independent nation in 1991.

Skopje’s eclectic mix of ancient history and controversial modern architecture often leaves it off traditional tourist itineraries.

Why It Should Be on Your List:

Skopje is a fascinating city where ancient Ottoman influences meet bold, modern architectural styles.

The city’s centerpiece is the massive Skopje Fortress, which offers stunning views of the Vardar River and the city below.

The Old Bazaar is one of the largest in the Balkans and is a bustling area filled with markets, cafes, and mosques that reflect the city’s rich cultural heritage.

Skopje’s modern side is equally captivating, with the city’s downtown filled with statues, monuments, and buildings from the Skopje 2014 project, which aimed to revitalize the city with neo-classical architecture.

The city’s mix of ancient and modern, along with its affordable cost and warm hospitality, makes Skopje a hidden gem in Europe’s travel scene.

5 Highly Recommended Places to Stay:

• Hotel Aleksandar Palace – A luxury hotel offering spacious rooms, a spa, and beautiful river views.

• Hotel Senigallia – A quirky hotel designed like a boat, located on the Vardar River and offering unique accommodations.

• Park Hotel & Spa – A stylish hotel with a contemporary design, offering a relaxing spa and proximity to the city’s main attractions.

• Bushi Resort & Spa – A luxurious hotel located in the Old Bazaar, offering excellent service and a serene spa experience.

• Hotel Stone Bridge – A five-star hotel with a historic charm, offering views of the iconic Stone Bridge and easy access to Skopje’s landmarks.

13. Piran, Slovenia

Why It’s Underrated:

While Slovenia’s Lake Bled and Ljubljana receive the most attention, the coastal town of Piran is often overlooked, despite its stunning Adriatic coastline.

Piran’s small size and location on Slovenia’s short stretch of coastline contribute to its underrated status, as many travelers opt for larger beach destinations in Croatia or Italy.

Why It Should Be on Your List:

Piran is a beautifully preserved medieval town that juts into the Adriatic Sea, with winding streets, Venetian Gothic architecture, and a relaxed coastal vibe.

Its main square, Tartini Square, is surrounded by elegant buildings and offers stunning views of the surrounding area.

The old city walls, which you can climb for panoramic views of the town and sea, are one of the highlights of a visit to Piran.

Piran’s location makes it an ideal destination for beach lovers and history buffs alike.

You can spend your days swimming in the crystal-clear Adriatic waters, exploring the narrow alleyways, or enjoying fresh seafood at a seaside restaurant.

The town’s quiet, laid-back charm makes it a perfect escape from busier tourist destinations along the Adriatic coast.

5 Highly Recommended Places to Stay:

• Hotel Piran – A beachfront hotel offering modern rooms with stunning views of the Adriatic Sea.

• Barbara Piran Beach Hotel & Spa – A serene hotel located just outside the town, offering private beach access and a relaxing spa.

• Art Hotel Tartini – A charming boutique hotel located in Tartini Square, known for its artistic decor and beautiful views.

• Memento B&B Piran – A cozy bed and breakfast offering personalized service and modern comfort in the heart of Piran.

• Hotel Fiesa – A peaceful hotel located near Fiesa Lake, offering easy access to both the beach and the town center.

14. Hobart, Tasmania, Australia

Why It’s Underrated:

Hobart, the capital of Tasmania, is often overlooked by travelers who favor Australia’s more famous destinations like Sydney, Melbourne, or the Great Barrier Reef.

Tasmania itself is still somewhat of a hidden treasure, and its remote location adds to Hobart’s underrated status.

Why It Should Be on Your List:

Hobart offers a mix of natural beauty, history, and culture that few other Australian cities can match.

The city’s waterfront is stunning, with colonial-era buildings lining the harbor and the majestic Mount Wellington providing a dramatic backdrop.

Visitors can explore the vibrant Salamanca Market, visit the world-renowned Museum of Old and New Art (MONA), or take a scenic drive to the nearby Huon Valley for wine tasting and hiking.

Tasmania’s rugged wilderness is just a short drive from Hobart, offering world-class hiking, wildlife viewing, and outdoor adventures.

The combination of Hobart’s vibrant arts scene, rich history, and proximity to some of Australia’s most beautiful landscapes makes it an underrated vacation destination.

5 Highly Recommended Places to Stay:

• MACq 01 Hotel – A luxury waterfront hotel offering stunning views of Hobart’s harbor and modern, spacious rooms.

• Islington Hotel – A boutique hotel located in a historic mansion, offering personalized service and beautiful gardens.

• The Henry Jones Art Hotel – A unique art hotel housed in a former jam factory, featuring contemporary design and artwork throughout.

• Salamanca Wharf Hotel – A chic hotel located in the heart of the waterfront district, offering stylish rooms with modern amenities.

• Maylands Lodge – A luxury boutique hotel set in a restored historic building, offering a blend of elegance and modern comfort.

15. Lviv, Ukraine

Why It’s Underrated:

Lviv, located in western Ukraine, is often overshadowed by more popular Eastern European cities like Krakow, Prague, or Budapest.

Due to political instability in Ukraine in recent years, Lviv’s tourism potential has remained largely untapped, making it one of the most underrated cities in Europe.

Why It Should Be on Your List:

Lviv is a UNESCO World Heritage city known for its stunning architecture, cobblestone streets, and rich cultural heritage.

The city’s blend of Polish, Austrian, and Ukrainian influences gives it a unique charm, and its historic center is filled with beautiful squares, Baroque buildings, and cozy cafes.

Lviv is also a hub for art and culture, with numerous theaters, galleries, and music festivals.

One of the most appealing aspects of Lviv is its affordability.

Visitors can enjoy world-class architecture, delicious cuisine, and a vibrant cultural scene at a fraction of the cost of more popular European cities.

The warmth and hospitality of the locals, combined with Lviv’s fairytale-like atmosphere, make it a must-visit hidden travel spot.

5 Highly Recommended Places to Stay:

• Hotel Atlas Deluxe – A boutique hotel offering elegant rooms and excellent service in the heart of Lviv’s historic center.

• Bank Hotel – A luxurious hotel housed in a former bank, offering modern amenities and stylish decor.

• Grand Hotel Lviv Luxury & Spa – A five-star hotel with a prime location, offering a relaxing spa and beautiful views of the city.

• Apart Hotel Opera Passage – A modern apartment-style hotel offering spacious rooms and easy access to Lviv’s main attractions.

• Hotel Leopolis – A historic hotel with luxurious rooms and personalized service, located just steps from Lviv’s main square.

16. Luang Prabang, Laos

Why It’s Underrated:

Luang Prabang, despite being a UNESCO World Heritage Site, remains under the radar for many international travelers, who tend to focus on Thailand or Vietnam when exploring Southeast Asia.

Its smaller size and the relative obscurity of Laos in global tourism contribute to its underrated status.

Why It Should Be on Your List:

Luang Prabang is one of the most serene and culturally rich destinations in Southeast Asia.

Nestled between the Mekong and Nam Khan rivers, the city is famous for its well-preserved temples, colonial architecture, and breathtaking natural surroundings.

The city’s temples, such as Wat Xieng Thong and Wat Mai, offer visitors a glimpse into Laos’ spiritual heritage, while the vibrant night markets and traditional Lao cuisine provide a truly immersive cultural experience.

The surrounding countryside offers stunning waterfalls, such as Kuang Si Falls, and opportunities for river cruises, trekking, and exploring local villages.

Luang Prabang’s peaceful atmosphere, combined with its cultural richness and natural beauty, make it a must-visit hidden gem in Southeast Asia.

5 Highly Recommended Places to Stay:

• Belmond La Résidence Phou Vao – A luxury resort offering stunning views of the surrounding mountains and a serene atmosphere.

• Satri House – A boutique hotel housed in a former royal residence, offering colonial elegance and modern comfort.

• The Luang Say Residence – A luxurious hotel with spacious suites and beautifully landscaped gardens.

• Maison Dalabua – A charming eco-friendly hotel set around lotus ponds, offering a tranquil retreat in the heart of Luang Prabang.

• Avani+ Luang Prabang Hotel – A stylish and modern hotel located close to the night market, offering comfort and convenience.

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17. Sibiu, Romania

Why It’s Underrated:

Romania’s tourism is often centered around Bucharest or the myth of Dracula in Transylvania, with visitors focusing on Bran Castle or the bustling capital city.

Sibiu, despite being one of the most charming cities in Romania, remains underappreciated in global tourism.

It is often overshadowed by its better-known neighbor, Brasov, and Romania’s more famous destinations.

Why It Should Be on Your List:

Sibiu is a fairytale-like city with colorful medieval buildings, stunning squares, and an undeniable old-world charm.

The city was a European Capital of Culture in 2007, and its well-preserved Saxon architecture and cobblestone streets have made it one of the most beautiful cities in Europe.

The Great Square (Piata Mare) is one of the largest in Romania, surrounded by landmarks such as the Council Tower and Brukenthal National Museum.

Visitors can also explore the smaller Huet Square and Little Square, all within walking distance.

Sibiu’s laid-back atmosphere and lack of large crowds make it ideal for travelers who want to experience Romanian culture and history at a slower pace.

Surrounded by the stunning Carpathian Mountains, the city also offers easy access to natural beauty and outdoor adventures, including hiking and skiing.

5 Highly Recommended Places to Stay:

• Hotel Casa Luxemburg – A charming hotel located in the heart of Sibiu’s Old Town, offering historical charm and modern comfort.

• Art Hotel – A boutique hotel with an artistic touch, offering stylish rooms and excellent service in the city center.

• Mercure Sibiu Airport – A contemporary hotel with easy access to both the airport and the city, offering modern amenities and comfortable rooms.

• Golden Tulip Ana Tower Sibiu – A modern hotel with panoramic views of Sibiu and the surrounding mountains, offering luxury and comfort.

• Casa Nicolae – A cozy guesthouse located in a historical building, perfect for travelers seeking an intimate and authentic experience.

18. Isle of Skye, Scotland

Why It’s Underrated:

Despite Scotland’s popularity as a travel destination, particularly for tourists drawn to Edinburgh and the Highlands, the Isle of Skye remains less visited compared to other parts of the country.

Its remote location and often unpredictable weather deter some travelers, but this island is one of Scotland’s most beautiful hidden treasures.

Why It Should Be on Your List:

The Isle of Skye is a haven for nature lovers, photographers, and anyone seeking to experience Scotland’s rugged beauty.

From the dramatic cliffs of Neist Point to the mystical rock formations of the Old Man of Storr, Skye’s landscapes are some of the most breathtaking in the world.

Visitors can explore the island’s wild coastline, hike through the Quiraing, or visit the famous Fairy Pools, where crystal-clear waterfalls create an otherworldly atmosphere.

Skye’s small villages, like Portree and Dunvegan, provide a peaceful retreat, offering cozy accommodations, fresh seafood, and friendly locals.

The island’s natural beauty, combined with its rich history and folklore, makes it an underrated vacation destination that feels like stepping into a different world.

5 Highly Recommended Places to Stay:

• Kinloch Lodge – A luxury hotel offering stunning views of the Sound of Sleat, along with gourmet dining and personalized service.

• The Three Chimneys & The House Over-By – A renowned restaurant with rooms, offering cozy accommodations and world-class cuisine in a remote setting.

• The Bosville – A boutique hotel in the heart of Portree, known for its stylish decor and warm hospitality.

• Skeabost House Hotel – A historic hotel set on private grounds, offering elegant rooms and access to its own golf course.

• Duisdale House Hotel – A boutique hotel offering luxury accommodations, with spectacular views of the surrounding mountains and lochs.

19. Tartu, Estonia

Why It’s Underrated:

Estonia is often associated with its capital, Tallinn, but the city of Tartu remains largely unknown to international tourists.

Located in southern Estonia, Tartu is overshadowed by its more famous Baltic counterparts like Riga and Vilnius, as well as Tallinn itself.

Why It Should Be on Your List:

Tartu is Estonia’s intellectual and cultural capital, home to the country’s oldest university, University of Tartu, and a vibrant student population that gives the city an energetic atmosphere.

The city is known for its picturesque Old Town, particularly Town Hall Square, where colorful buildings and cafes line the streets.

The iconic Kissing Students Fountain and the quirky Tartu Toy Museum add a touch of charm to the city.

Tartu’s many museums, theaters, and galleries make it an ideal destination for culture lovers.

The AHHAA Science Centre is a unique interactive museum that appeals to visitors of all ages.

The city’s proximity to the scenic Emajõgi River and the natural beauty of southern Estonia make it a peaceful retreat for travelers looking to explore beyond Tallinn.

5 Highly Recommended Places to Stay:

• Hotel Lydia – A boutique hotel located in the heart of Tartu’s Old Town, offering modern luxury and a relaxing spa.

• V Spa & Conference Hotel – A contemporary hotel with spacious rooms, a full-service spa, and excellent dining options.

• Antonius Hotel – A historic hotel with beautifully designed rooms, offering personalized service and an intimate atmosphere.

• Hotel London by Tartuhotels – A modern hotel located near Tartu’s main attractions, offering comfort and convenience.

• Hotel Tartu – A budget-friendly option offering clean, comfortable rooms and easy access to the city’s main attractions.

20. Malmö, Sweden

Why It’s Underrated:

Malmö is often overlooked in favor of Sweden’s capital, Stockholm, or nearby Copenhagen, which is just across the Öresund Bridge.

This proximity to Denmark’s capital often results in travelers passing through Malmö without stopping to explore the city itself.

Why It Should Be on Your List:

Malmö offers a perfect blend of modern innovation and historic charm.

The city’s vibrant waterfront, known as Västra Hamnen, features sustainable architecture, including the iconic Turning Torso skyscraper.

The city is also known for its beautiful parks, including Kungsparken and Slottsträdgården, where visitors can enjoy peaceful strolls or picnics by the canals.

Malmö’s cultural diversity is reflected in its thriving food scene, which offers everything from traditional Swedish fare to international cuisine.

The city’s proximity to both Copenhagen and the Swedish countryside makes it a great base for travelers who want to experience both urban and rural Sweden.

With its laid-back atmosphere, charming old town, and modern waterfront, Malmö is an underrated gem that offers something for everyone.

5 Highly Recommended Places to Stay:

• MJ’s Hotel – A trendy boutique hotel located in the heart of Malmö, known for its stylish design and excellent restaurant.

• Clarion Hotel Malmö Live – A modern hotel offering stunning views of the city and easy access to the waterfront and main attractions.

• Elite Plaza Hotel Malmö – A luxurious hotel set in a historic building, offering elegant rooms and top-notch service.

• Story Hotel Studio Malmö – A hip, design-forward hotel with panoramic views of the city and close proximity to Malmö’s main attractions.

• Radisson Blu Hotel, Malmö – A contemporary hotel offering spacious rooms, modern amenities, and a convenient location near the city center.

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Your Next Adventure Awaits

From the ancient streets of Matera to the serene waters of the Isle of Skye, the world is filled with underrated vacation destinations waiting to be explored.

These hidden travel spots offer something for every type of traveler—whether you’re seeking culture, history, natural beauty, or a mix of it all.

What makes these places special is their authenticity and tranquility, giving you a chance to experience the heart of each destination without the crowds.

With incredible accommodations at every stop, your next adventure promises comfort and discovery in equal measure.

So, why not skip the usual tourist traps and embark on a journey that’s as unique as it is unforgettable?

Your next great travel experience is just around the corner.

FAQ – Explore Underrated Travel Destinations Without Missing Luxury or Safety

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